5 Website Audit Tips to Boost Your DIY Site Upgrades
Your Website Should Be Working for You
In a perfect world, your website is your business’s storefront, star sales rep, and marketing hub all rolled into one. If it’s not optimized to turn casual visitors who don’t know you into future paying clients, you are losing money.
That’s where a website audit comes in.
A website audit is like a health check for your site. In an audit, we identify what’s working, what’s not, and how you can make strategic improvements to turn your site into a client-converting machine without having to learn code.
In this post, I’ll break down exactly how a website audit can help boost your sales—and why optimizing your site can be a game-changer for service providers, coaches, and entrepreneurs.
1. Fix Hidden Conversion Barriers
Even small issues on your website can cause visitors to leave without taking action.
A website audit uncovers these barriers so you can fix them and start converting more visitors into paying clients.
Think of it this way: You love taking care of your clients. Your potential clients are on your site! Think of walking through every aspect of your user experience the way you do with your clients in session. Set your site up in ways that are thoughtful, clear (and thus lowering anxiety), and specific about what action you are asking your site visitor to take.
Common Barriers an Audit Identifies:
Unclear or missing calls-to-action (CTAs). Coaches and therapists, I am looking at you.
Confusing navigation menus.
Overwhelming or cluttered page layouts.
Unclear Hero section (at the very top of your home page) that’s causing visitors to bounce because they don’t know what you do in less than 5 seconds.
Try This Instead:
Before: Your homepage has no clear CTA, leaving visitors unsure what to do next. Visitors have no idea what you do, or what problem you can help them solve when they land at the top of your site.
After: Say immediately who you help, how you help them, and how they can buy your service. A strong, benefit-driven CTA like “Book Your Free Call Today” guides visitors toward an action that will actually boost your sales, because you know you can convert on a call.
2. Improve User Experience (UX)
A great user experience keeps visitors engaged and builds trust.
If you consider how you want your clients to feel in your office environment or sessions, your website should be thought of the same way.
Create the vibe you want to give your clients, keep things clean, simple, and straight forward, be as clear as possible and allow the visitors to make informed choices about what is right for them. An audit helps you pinpoint areas where your site might be frustrating or confusing your audience.
How It Helps:
Ensures mobile-friendliness across devices.
Can identify elements causing slow loading times on your site, which lowers your google authority.
Simplifies navigation so users can find what they need easily and know where to look next.
Gets an expert’s eyes on your site so you don’t have to figure each of these things out yourself.
Do this:
Streamlining your site’s layout not only boosts sales but also creates a more professional, polished impression.
Ideally, we want to ease them into the idea of a sale. So, like a story, we want you teasing the happy ending in your Hero Section (at the top of your site before anyone scrolls), reminding visitors of the problem, letting them know why you are best to guide them through it, and how much better their life can get after working with you. Less is more, so edit yourself down WAY more than you think you need to.
People are more likely to read a paragraph if the first sentence is larger or bolded. Mix in regular images of your ideal client in their happy after state throughout your site to keep people engaged and dreaming.
3. Enhance Your SEO Performance
If potential clients can’t find your website, they won’t buy from you. A website audit examines your search engine optimization (SEO) so you know what to change and start doing if you want your site to rank.
SEO Elements Checked in an Audit:
Keyword optimization on up to 5 pages.
Competitor Keyword analysis so we know what keywords you could be targeting.
Alt text for images to improve accessibility and searchability.
Metadata like page titles and descriptions to attract clicks.
How It Boosts Sales:
More visibility = more traffic. And when your site is optimized for conversions, that traffic turns into paying clients. When you know exactly what you need to say to get more traffic, you probably will.
Let the experts do all the SEO research, and implement it gradually to see your traffic increase.
4. Strengthen Your Brand Messaging
Your website should clearly communicate who you are, what you offer, and why it matters to your clients.
What’s in it for them? This is honestly what most of us are thinking when we visit a website. It can be hard to be impartial and objective about work you love doing.
Having an outsider evaluate your site for clarity can help you dial in your messaging and start attracting more clients. A website audit ensures your messaging aligns with your business goals and speaks directly to your ideal audience.
Why you need to do it:
Visitors who land on your site need to understand what you offer in 5 seconds or less.
Refines your homepage headline to grab attention & make sales.
Highlights the unique benefits of your services.
Helps you make your brand feel cohesive and trustworthy.
5. Increase Client Confidence
Your website is often the first impression potential clients have of your business.
A clear, functional site instills confidence and makes visitors more likely to choose you over competitors. Remember, these people don’t know you. How can you help them? What would you want them to know immediately to help them open their minds to the work you offer?
Audit Fixes That Build Trust:
Professional design suggestions and research backed layout optimization suggestions.
Know how to share your tesimonials so people actually read them.
Helps you clarify your services page so the benefits of your work are front and center.
Ready to See the Difference?
A website audit doesn’t just improve your site—it gives you all the expert feedback you need to transform it into a powerful sales tool.
Here’s what you’ll get with my Website Audit:
✔ A personalized video walk-through of your site.
✔ A detailed checklist with actionable changes to optimize your site.
✔ Expert insights to help you attract more clients and boost sales.
Let’s make your website work as hard as you do.
👉 Buy Your Website Audit Today, Receive it in 3 business days.
Your website has the potential to be your biggest business asset—but only if it’s set up for success. A website audit gives you the roadmap to turn your site into a client-converting machine, so you can stop guessing and start growing your business.
