Exclusive: 5 Proven Steps to Elevate Your Service Website This Weekend
Your website should be more than a placeholder—it should be a tool that attracts clients, builds trust, and drives sales. If your website isn’t producing active client interest, and you aren’t hearing from anyone there, you have a problem.
If your current website isn’t generating business, don’t worry. You’re not alone!
Many service providers, especially neurodivergent and queer entrepreneurs, feel stuck when it comes to improving their websites. Who wants to spend their precious hyperfocus hours on learning the one million things you need to know to create a website designed to sell, get attention, and bring in new clients?
I didn’t for years and paid the price in my coaching business. Honestly, I don’t even want to guess how much money I lost not learning about this or hiring expert help sooner.
The good news? You don’t need weeks (or a big budget) to make meaningful changes. These 5 proven steps can help you transform your site in just one weekend.
Let’s dive in and give your website the glow-up it deserves! Your clients love you, and more of them deserve to find you and get the help you offer. I promise these tweaks will be worth making! Even if the idea of updating your website feels daunting!
Step 1: Write a Headline That Hooks
Your headline is the first thing visitors see, and it’s your opportunity to make a strong first impression.
A clear, benefit-driven headline helps visitors immediately understand what you offer and why it matters to them. Visitors need to know what problem you solve, and how they can work with you within 5 seconds to remain interested and curious about the rest of your site.
How to Fix It This Weekend:
Now, I know this isn’t ground breaking, but it’s everywehere for a reason. Use this formula: “I help [your ideal client] achieve [their goal] with [your solution].”
Keep it simple and direct—avoid jargon or trying to be clever.
Example for a Therapist:
Before: “Welcome to My Website!”
After: “Helping LGBTQ+ Clients Overcome Anxiety and Find Peace Through Personalized Therapy.”
Experiment:
Test different headlines by asking a friend or colleague if the message is clear. You can also poll your audience in your newsletter or on social media.
Step 2: Add a Clear Call-to-Action (CTA)
A strong CTA tells visitors exactly what to do next, guiding them toward becoming clients.
Without a clear CTA, visitors may feel unsure about their next steps—and leave without taking action. Uncertainty increases anxiety, and I know you want to take better care of your potential clients than that. Clear is kind.
Tell them what your business wants them to do, and why it’s a slam dunk choice.
How to Fix It This Weekend:
Add a prominent CTA to the top of your homepage.
Use action-oriented language like “Book,” “Get Started,” or “Download.”
Example for a Coach
Before: “Learn More About My Services.”
After: “Book Your Free Discovery Call Today!”
Step 3: Simplify Your Navigation
Your navigation menu should make it easy for visitors to find the most important information. Overwhelming or confusing menus can cause visitors to leave out of frustration, and we both know you don’t want that.
How to Fix It This Weekend:
Stick to 4–6 main menu options (e.g., Home, About, Services, Blog, Contact).
Use clear, action-oriented labels (e.g., “Work With Me” instead of “Offerings”).
Prioritize clarity over creativity in your navigation labels.
Step 4: Highlight Your Top Service
Your top service should stand out so visitors instantly know what you specialize in. When your primary service is front and center, potential clients can quickly determine if you’re the right fit for their needs. Remember, you have 5 seconds to clearly communicate how you can help the people who land on your home page.
How to Fix It This Weekend:
Add a featured section on your homepage for your top service.
Include a brief description, a compelling benefit, and a direct, clear CTA (Book a session).
Example for a Branding Coach
“Launch Your Standout Brand in Just 6 Weeks. Let’s Make It Happen!”
Step 5: Optimize for Mobile
Over half of website traffic comes from mobile devices. If your site doesn’t work well on mobile, I can guarantee you’re missing out on potential clients. A poor mobile experience can frustrate visitors, making them less likely to book or inquire. Search engines look for sites that are optimized for mobile, they won’t even show your site to people if it’s clunky on someone’s phone.
How to Fix It This Weekend:
Use a tool like Google’s Mobile-Friendly Test to check for issues.
Ensure buttons are easy to tap, text is readable, and images load quickly.
Make sure your colors have enough contrast to be accessible.
Bonus: Download the Freebie
Want even more actionable tips?
📥 Download my free guide: “5 Steps to Turn Website Visitors Into Paying Clients.”
This checklist includes easy-to-implement upgrades for your homepage, services page, and contact page, with tech tips to make your site work smarter, not harder.
Conclusion: Take Action Today
Every day your site sits there confusing people is costing you money. Making these 5 changes doesn’t have to feel overwhelming anymore, simply follow the steps, break it up into one step per day this week if you need to. These 5 simple steps can help you upgrade your site in just one weekend, making it easier to attract clients, boost sales, and grow your business.
Ready to take it a step further?
A Website Audit will give you:
A personalized video walkthrough of your current site.
A detailed checklist with tailored action items to make major upgrades to your site’s layout, design, and copy to increase conversions.
The confidence to make your website your best business tool.
A website that works like a team member, rather than an aloof daydreamer.
👉 Book Your Website Audit Today
Let’s make your website work as hard as you do!
